Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
A solid public relations campaign is the difference between growing a proactive and successful business and sitting alone in a dark room waiting for someone to come find you. In today's consumer-powered world, your customers are hunting for cues you're trustworthy as well as evidence you've already been vetted by the voices they trust.
They're looking for you; they're just not bringing a lantern with them when they do it. They expect you to appear where they're searching, when they're searching.
That's public relations. And that's what Overit excels in.
In today's digital world, your public relations campaign relies on more than just print clippings in daily and Sunday newspapers. You require a presence that's substantiated online, ties into your larger marketing efforts, and sets your brand up as the Go To expert in your field. Our team of public relations professionals is prepared to secure coverage of your company, its service or product, and its leaders both online and in print to get your story heard. We're trained to identify and interact with the key reporters and bloggers who will be interested in getting to know your brand, share your story and keep you in the news.
With strategic news planning as well as proactive eyes on your industry's trends and active conversations, we'll use your inclusion in top-tier news articles and commentary to spread awareness of your brand message, both at the newsstand and on the Web. In turn, you'll see your coverage shared through social media and immediately interacted with and commented on.
First we find out who's talking about your industry. Then we get them talking about you.
The result? Not only an increase in eyes learning about your brand, but additional engagement metrics, as well.
Our team is prepared to offer public relations services in the following areas:
Read through each of our public relations services above and then reach out through our Contact Form to tell us how we can help kick off your public relations activity.