Empire State Development, the state’s leading economic development agency, has spent more than $75,000 promoting its tweets since October, records obtained under a state Freedom of Information Law request show. By: Luke Stoddard Nathan
Landing coverage in top-tier media outlets requires more than drafting a pitch, hitting send to a reporter and crossing your fingers. For consistent press highlighting your company's value to prospective clients or consumers, you need a strategic media relations program designed to maximize the coverage and the conversation around your product or service.
Through the development of timely and creative story angles displaying the benefits of your service, your executive thought leadership in the industry and your relevance to trending topics in the news, our team achieves a consistent stream of press opportunities to keep your company in the public eye. With a track record of coverage in outlets such as Mashable, TechCrunch, Forbes, Wired and Digital Trends, Overit's public relations team has proven it can create the stories, messaging and opportunities you need to build awareness of your brand.
Every businessman knows the value of a good relationship. The Overit team builds these relationships with new reporters daily. We determine the best contacts and outlets to share your story. Our powerhouse team of skilled writers and researchers scour the news daily to be well-versed in your industry and stay on top of competitors' news. No opportunities to insert your company into active conversations will be missed, and with our direction, your company will spur and lead new discussions.