Acxiom partnered with Overit to develop an automated content marketing campaign to establish Acxiom?s MyAcxiomPartner product as the self-service data solution SMBs needed.
Overit wrote and designed a series of seven long-form best practices guides to educate small and medium-sized business owners on the topics of direct marketing, email marketing, digital advertising, data quality, data recognition, and retail marketing. Strategically chosen to address customer pain points, these guides provide marketers with the roadmap they needed to set up, test, optimize and report on these new marketing channels, while using Acxiom's data to ensure they were speaking to the right audience, at the right time. Each of the seven best practice guides were repurposed to fuel a multi-step automated marketing campaign that consisted of timely informative articles and HTML emails.
Acxiom's content marketing campaign results in more than 3,000 content downloads, seven ebooks, nearly $85,000 in new revenue opportunities, and allowed Acxiom to enter a new customer market.