• Appolo Heating
  • Appolo Heating
Appolo Heating
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Appolo Heating

Appolo Heating partnered with Overit to increase its brand awareness and sales of its HVAC installation, emergency, and ongoing maintenance services.

To accomplish this, Overit created and executed a comprehensive, integrated branding and marketing effort that merged traditional tactics with digital efforts to attract new customers, re-engage current homes and help create more comfortable homes in every service region. To date, our work with Appolo Heating has included the modernization of the brand's aesthetic; a new user-focused website, traditional marketing, ongoing search engine optimization and online advertising, public relations, content marketing, marketing automation, video production, character development, and more!

Since beginning work with Overit, Appolo Heating as seen a 20% increase in replacement business year-over-year, a 10% increase in service business year-over-year, a 57% increase in online advertising leads year-over-year in the busy summer season, and a 40% decrease in average cost per lead.

Public Relations Isn't Always Successful On Its Own
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