Strategy-first digital marketing & creative agency

Turn
Bugs into
Dollars

Take your marketing
to the next level.

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Why Overit

Got pest marketing problems?

We have the solutions to tackle them.

Part data scientist, part hardcore creative, we reinvent your business from the inside out, arming you with award-winning creative and digital strategies proven to increase sales.

Your market is crowded, and your competitors are getting more aggressive.

Don’t work harder; get a marketing team who works smarter. One who understands your challenges and will work as an extension of your team to create messages, strategies, and campaigns that meet bigger and more complex needs.

Let us show you how Overit strategizes with pest control companies to help you generate new customers, increase the customer value of your current ones, and how we harness data and technology to streamline and enhance your business operations. Through research, we craft customer journeys that work, so your customers will keep coming back for more. 

It’s what we do. Get in touch. We have the results to show you.

Overit
We elevate Pest Control Marketing through:
Brand Strategy & Positioning
Get noticed by standing for what matters to your customers with the right brand and message.
Overlytics
Evaluate ROI by measuring from lead to sale, using real-time digital dashboards to quantify not just the cost to attract a lead, but to convert a lead to a customer.
Creative
Break through the clutter with the power of our in-house writers, scripters, designers, animators, video producers, and engineers.
Traditional & Digital Strategy
Fire up your lead gen efforts with custom, in-depth, multi-channel marketing strategies, inclusive of online advertising, content marketing, traditional, and more.
CRM & Sales Enablement
Improve sales revenue and sales efficiency by 19-22% by integrating and automating sales & marketing activities.
Lead Gen & Marketing Automation
Engage, nurture & convert leads via SEO, PPC, content, email marketing and automation.
Overit
Pest Control Marketing Case Studies
Our Experience
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Thomas Pest Services sought Overit looking to expand its customer base and enhance their digital advertising efforts. They sought a comprehensive digital and content strategy that would drive sales, attract new customers, and deepen their brand in the region. A digital-heavy advertising campaign, tracked in real-time, helped the brand to increase sales and identify new offerings even through the heart of the COVID pandemic.

Before it was time to attack the big stuff, first we had to perfect the little things. That meant elevating the brand to modernize it, to create more compelling messaging, and to better represent Thomas’ position in the market and the value it brings to customers.

Overit’s comprehensive online advertising strategy was next, targeting homeowners in Thomas’ service region, with specific campaigns created to attract new homeowners, those on new route areas, and re-engagement campaigns to get in front of former customers.

While working with Overit, Thomas saw:

30%
Increase in leads YOY through Q3
36%
Increase in revenue YOY through Q3
80%
Increase in organic traffic to the website
3x
Growth in organic keyword ranking through Q3
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Interstate Pest Management is a third-generation, family-owned pest control company with locations in Washington and Oregon. With plenty of success and strong company culture, they were ready to take their operation to the next level and focus on marketing and building their lead gen funnel. Interstate came to us in the Summer of 2022 with an aggressive growth goal, but we were up for the challenge.

We started with Website, SEO, Brand, and Content Audits to assess areas for improvement. A multi-channel marketing strategy was put in place based on our team’s findings and recommendations. We established the brand’s email nurture and automation sequences with a solid foundation to nurture new and returning leads in their funnel. We also crafted brand new HTLM5 display ads to attract new target customers from across the web. We later began working on an entirely new website design, which launched in the Fall of 2023.

Just over a year later, we’re on track to help Interstate reach its growth goals! In 2022, they hit 43% YOY revenue growth, and they are on pace to see over 10% growth for 2023 as well.

While working with Overit, Interstate saw:

50%
Increase in Google Ads cost effectiveness
75%
More organic traffic
25%
Increase in Google Local Services cost effectiveness
Overit
Creating true marketing attribution with unlimited seamless integrations.

Pest Marketing Trends? We Got Those!

Request our brand new Pest Control Marketing Trends Report for 2024 now!
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