Within the Capital Region, there are more than a dozen financial institutions. Potential members often need help understanding the advantages of credit unions over banks and what CAP COM provides. CAP COM partnered with Overit to drive new member acquisition, build asset growth, and increase awareness of CAP COM’s services and benefits through a comprehensive mix of multi-platform marketing.
Since 2020, CAP COM has touched every department within Overit. We’ve worked with CAP COM on internal and external brand and messaging, campaign concepting, traditional and digital advertising, video production and creative services, sonic branding, media buying, public relations, and more. Our team has built campaigns around brand awareness and specific products, including new member acquisition, mortgages, financial services, and one-off awareness campaigns.
In the summer of 2021, SEFCU and CAP COM Board of Directors unanimously approved a merger of equals to create a new $8-billion credit union in the Capital Region. Overit was brought in to assist CAP COM and SEFCU with merger-related activities, including early naming and brand development work, consumer and market research, public relations, and focus group testing of the new names being considered by the CAP COM and SEFCU boards.