Our Approach - Data Science + Hardcore Creative

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As a client, you get the most value when we’re working so closely together that we’re not just an extension of your team, we’re the ones bringing sides to Sunday dinner. We know our best work is achieved through true partnership, when we are spending as much time thinking about your business as you.

We take a collaborative approach to solving business problems. It’s us working with you to achieve those cash-register-ringing, people-walking-through-your-doors, fatter-bottom-line level goals.

How do we tackle it? With the process that’s guided us for more than 25 years.

Part data science, part hardcore creative – that’s the Overit way.

Market Research

If you want to know, you must ask. So, we will.

We’ll host discovery meetings with your team to uncover your business goals, challenges, and resources to learn where our team can create the largest impact. We’ll tap into robust market research, surveying and focus group capabilities to dig into your audience(s) to understand who they are, the problems they face, and how they’re influenced. Here, we help you see your customers as people, not just keywords and clicks.

STRATEGIC PLANNING

The intersection of You and Your Audience shapes our strategic plan.

We’ll leverage the data we’ve collected to determine the right mix of strategies and tactics to reach your audience and move them toward business growth.

Your strategy team ensures that the tactics, timeline, and approaches we’re taking make sense for YOUR business and that our eyes are on the right goals. We don’t believe in a one-size-fits-all strategy (we’re not that kind of agency). We work with brands large and small, across industries, to identify the exact strategies that will satisfy your goals (and stakeholders).

CREATE & ENTICE

Let’s build the magic.

Content, imagery, animation, video, and fully integrated experiences are used to inspire, inform, educate, and move audiences. Overit is home to an in-house team of designers, developers, video producers, content creators, PR specialists, audio engineers, innovators and digital marketers. Each member of our crew is handpicked for their experience and ability to collaborate creatively to create award-winning, multi-faceted campaigns that stand out and get results. Others claim true integration; we house it.

DATA ANALYTICS

Real talk.

We’re only as good as our ability to get results, measure performance, and to gain insight from the campaigns and creative we’ve unleashed. We place a strong emphasis on providing business insights, including arming you with a digital dashboard built around your needs to provide transparency and real time access to your data. We don’t track meaningless clicks. We’ve taken measurement to a higher business level, identifying actual lead to sale by campaign, product, and service line. Our analysts spend time each month pouring through the data in order to have meaningful conversations that drive nimble decisions for your business.

CONTINUED INNOVATION

You never stop thinking about your business, and neither do we.

Marketing is an ever-evolving field, and we’re constantly learning and growing as trends change. When you’re a client of Overit, we’re fully invested in the success of your business – not just in the short-term, but in the long-term as well. That’s a promise.