How do you visually capture the College of Nanoscale Science and Engineering and brands beyond…


PR and social media has become a vehicle for sharing information and engaging a brand in conversations happening about them or towards them online.

At the very core of these conversations is peer information sharing and content generation, the two fundamentals of social media.

More recently, I’m being asked by clients how we can visually capture the information they want to share. Additionally, we are becoming integral in content development that articulates a statement about the client’s growth or thought-leadership.

We are seeing interactive elements in PR campaigns becoming more common as a tactic, primarily resources that can be shared online to validate a brand. When recently asked what this might look like, I needed a test subject.

Enter a dozen years, a new Industrial Revolution and a unique entrepreneur.

Unless you’ve been living under a rock, the more than $14B investment at the College of Nanoscale Science and Engineering is hard not to admire. While we all read the news about jobs, new companies and innovation stemming from CNSE, sometimes you have to take a step back and realize this started just a short time ago.

We wanted to capture that. And here is the final project.

With a little character (note the Ferrari) driven towards CNSE’s chief, the infographic highlights critical milestones from the beginning of the College all the way to its next phase of the $325M NanoFab Xtension currently under construction.

More importantly, it reminds us how much investment, innovation and technological leadership is sitting in our backyard.

For a marketer like myself, it is an example of how companies, economic development, user adoption, market share and a host of other intriguing elements to a company can be pictured and shared.

So as a tiny gift to the nanoworld, you’re welcome. But the thanks should come from us – a gift that hopefully keeps on giving to New York State and beyond. Now that is the #NewNY.