Reserve Power: When inventor meets informercial, Part 1


They come from across the country to a conference room at Telebrands, the Fairfield, NJ-based infomercial marketer that serves as the arbiter in the TV show Pitchmen. It was Inventors Day, an event that the company holds around the country about every six weeks. Those who submit the best ideas to [email protected] are invited to present. At stake, the chance to design Telebrands’ next hit product and become a millionaire.