How to Prepare Your Website for AI Search

AI is changing SEO rapidly, so how can marketers and website owners keep up? With AI tools like ChatGPT, Google SGE, Copilot redefining how people search, traditional tactics are losing impact. Website traffic is dropping, organic reach is thinning, and brands are struggling to stay visible. But there’s good news: people are actually searching more, and using new tools to do it. With the right approach, AI-driven search can be your new competitive edge.

In this engaging and practical session, you’ll learn:

• How AI is fundamentally changing search behavior and SEO strategy in 2025
• The top five things you can do this summer to optimize your website and brand for AI-driven discovery
• Why it’s time to stop clinging to old tactics—and how to relax, adapt, and lead through ongoing change

Whether you’re a content creator, marketer, or SEO pro, you’ll leave with actionable insights and a calmer mindset about what’s next.