Thomas Pest Services sought Overit looking to expand its customer base and enhance their digital advertising efforts. They sought a comprehensive digital and content strategy that would drive sales, attract new customers, and deepen their brand in the region. A digital-heavy advertising campaign, tracked in real-time, helped the brand to increase sales and identify new offerings even through the heart of the COVID pandemic.
Before it was time to attack the big stuff, first we had to perfect the little things. That meant elevating the brand to modernize it, to create more compelling messaging, and to better represent Thomas’ position in the market and the value it brings to customers.
Overit’s comprehensive online advertising strategy was next, targeting homeowners in Thomas’ service region, with specific campaigns created to attract new homeowners, those on new route areas, and re-engagement campaigns to get in front of former customers.