Podcasting is a unique form of marketing. Few people have the years of first-hand experience we do.
Brand visibility. Increased web traffic. The chance to dominate modern radio and engage new listeners. There are many reasons businesses bring podcasting into their marketing mix. But anyone who’s ever started a podcast knows exactly what we know: It takes more than a microphone to do it right.
From quality of sound to the nature of your content to the regularity of recording and the rigor of a well-maintained calendar, podcasting is no background task on autopilot. It takes a refined and precise strategy tailored to your brand and your objectives, with the interests, habits, and behaviors of your consumer in mind.
Overit offers a full-service approach to podcast advertising and marketing. Still trying to get your podcast off the ground? No problem. We’ll be there for the initial strategy and branding to help you define who it is you’re talking to, as well as the look, feel, and sound of your podcast. We’ll design your logo, develop a sonic brand, and even master those all-important intros and outros.
When it comes time for production and post-production, you’ll access the full power of our creative team with scripting assistance, content, and episode calendars, landing page creation, transcription services, and full editing and audio production capabilities. Everything you need to launch a professional, industry-leading podcast happens in our building. Or…out of it. (Our studio is set up for full remote production and post-production services, as well.)
A mix of online advertising, targeted sponsorships and opportunities for syndication ensure the content you create doesn’t get lost but lands right where you want it — in the ears of your audience