User Experience (UX) Design

UX design is grounded in the understanding of a user’s journey; it considers the emotions they feel and the logical course they take when using a product or service. At Overit, users’ needs are always placed first when considering design solutions to enhance their experience and make it easier for them to achieve their goals.

To best understand a user’s needs, Overit’s UX researchers and strategists conduct user interviews, consider business goals, and perform persona research to best understand the users you are trying to reach. We dig into your current data and the competitive landscape to better understand the problem we’re solving for and how you’ve previously approached them. Collected data is transformed by Overit’s UX strategists into journey maps, user personas, and user flows to best help the user achieve their end goals.

The result of this thinking is used to create a logical site architecture in line with the user and/or business requirements. With mobile-first mentality, our UX designers create low or high fidelity wireframe sketches before conducting usability testing to validate these designs.