Search Engine Optimization

You’ve heard of SEO—but maybe you’re unclear on the method to the madness. At Overit, we see it this way: SEO means earning your place. It’s doing the work to position yourself as the best possible answer by matching content to a user’s intent. It’s the optimization of a web page or content piece to make it as user-friendly and search-engine-smart as possible—whether that search engine is Google, Bing, or the AI-powered tools your audience is already using.

We know why SEO matters because we use the internet the same way you do. You know how far you scroll down a page—and how far you don’t. We also know how much search behavior is evolving. In 2025, people aren’t just typing short keyword strings—they’re speaking and writing to AI search engines in complete, conversational questions. Optimizing for those natural-language queries is essential if you want to appear where people are looking next.

At Overit, we approach SEO as part of a larger whole. Our deep data dives into your industry give us the information to create an in-depth site audit that evaluates the issues hindering ranking and the opportunities AI and traditional search present. You’ll get a strategic plan with defined action items and milestones for improvement—cover to cover, a Master Class in technical SEO, voice search, image search, mobile optimization, link building, local SEO, and now, AI-driven search visibility.

We want you to understand what we’re doing, and why, because that’s what makes a good partnership.

Our AI-Ready Optimization Philosophy

• Write for real conversations, not search jumbles. Users engaging AI tools like ChatGPT ask questions in complete sentences—“What’s the best affordable red Nike in size 10?”—not keyword fragments. We optimize so your content answers in that natural, human tone, increasing your chances of showing up in AI-generated results.

• Structure to be seen—and cited—by AI engines. Clear headings, concise paragraphs, and conversational clarity make your content easy for AI to parse, boosting your visibility in both search listings and AI-powered answer summaries.

• Micro-level writing, AI-level impact. Fine-tuning individual pages with natural language and reader-friendly structure isn’t just good for SEO—it’s foundational for being recognized in generative search experiences.

Once your SEO audit is complete, we move into an ongoing implementation phase. We work with your team to address issues, continually identify improvements, and expand opportunities—tracking both traditional search and AI-influenced rankings.

As important as organic ranking is, we also help you diversify traffic to build an omnichannel marketing strategy inclusive of content marketing, email marketing, social media, and paid online advertising. The result? Your online presence stands head-and-shoulders above your competitors, no matter where your audience starts their search.

The first page of Google still accounts for at least 71% of all traffic—and there are fewer than nine organic spots on that first page. The same is becoming true for AI-generated answers, where only a handful of sources are cited. Let us help you earn one of those spots.