Search engine optimization (SEO)–you’ve heard of it but maybe you’re unclear on the method to the madness. SEO means earning your place. It’s doing the work to position yourself as the best possible answer by matching content to a user’s intent. It is the optimization of a web page or content piece to make it as user-friendly and search engine-smart as possible.
You know why search engine optimization is important because you use the Internet. You know how far you scroll down a page and how far you, well, don’t scroll down a page. At Overit, we approach SEO as a piece to a larger whole. Deep data dives into your industry give us the information needed to create an in-depth SEO site audit that evaluates the issues hindering ranking before providing a strategic plan with defined action items and milestones for improvement. We’ll identify not just roadblocks, but opportunities to stand out and be found. Read it cover to cover and, congratulations, you’ve just completed a Master Class in technical SEO, voice search, image search, mobile optimization, link building, local SEO, and a whole lot more. We want you to understand what we’re doing, and why, because that’s what makes a good partnership.
With your SEO audit complete, we’ll move into an ongoing implementation phase where we’ll work with your team to address any issues and continually identify improvements and opportunities. As important as organic ranking is, we’ll also help you diversity traffic to develop an omnichannel marketing strategy inclusive of content marketing, email marketing, social media, and paid online advertising to make your online presence stand head-and-shoulders above your competitors.
The first page of Google accounts for at least 71% of all traffic, and there are less than 9 spots on that first page. Let us help you get there.