Audience Segmentation & Personas

Audience segmentation is the process of grouping people based on shared characteristics.

Audience Segmentation & Personas
Are you talking to me?

Demographic. Geographic. Psychographic. Behavioral. Consumer trends. Intent. These are just a few ways that we can bucket, or segment, an audience to focus our marketing efforts.

Think of the benefit of marketing to a customer whose intent and interests you already understand. Marketing dog-related products to your dog-loving customers. Commercial HVAC services to someone you know owns a business, within your service area, and relies on the specific product you offer.

Being able to personalize your message – whether via email marketing, social media, paid advertising, content marketing or on your website – has a clear value over a generalized approach of all products. That’s where we come in.

At Overit, we’ll partner with you to create detailed customer personas you need to guide and segment your marketing efforts. We’ll help you build out personalized customer journeys around each audience segment and then implement unique, multi-channel marketing campaigns around them. With the ability to hyper-target your message through strategic lead capture you can segment your audience, increasing your overall marketing effectiveness.

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
Bruce Springsteen
Why segmentation?
Because the numbers don’t lie.
Email Personalization
Message Personalization is the #1 tactic used by email marketers to increase engagement rates.
Audience Segmentation
Recipients are 75% more likely to click on emails from segmented campaigns
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