Because the mouth-breathers get scientific with our process. We don’t just sit around thinking of cool ideas — well, OK, we do do that. But before we do that fun stuff, we take a good, hard look at the data that serves as the foundation for excellent, award-winning content. Content that works.
Who your consumer is — where they live, what they do, what they like, how they feel — is the key to creating effective, absorbing assets with which to demonstrate who you are and why your consumer should do business with you.
Using analytics, personas, and audits of your competitors and your brand, we paint a detailed portrait of your target audience and then we get to work. Downloadables, magazines and brochures, emails and landing pages, videos, podcasts, blogs, or a whole cast of animated characters with their own comic books. There’s an endless list of content to create. And a finite list of content to create for your brand. We’ll help you make the list, and everything on it.