It’s all too common for marketing and sales to function as two completely different departments. After all, their objectives can appear very different: marketing generates leads, sales closes them. But what if marketing and sales worked together rather than separately? That’s sales enablement.
Sales enablement aligns sales and marketing by improving internal systems and arming your team with the tools, information, and content they need to sell more efficiently. By unifying systems and arming your employees with actionable data, you set them up for success.
At Overit, we analyze your inbound lead capture to ensure you are capturing as much data about your potential customers as possible. We’ll ensure all web forms, email requests and phone calls are properly captured within your marketing software whether it is your CRM or Marketing Automation platform. If needed, we can help you set up your marketing stack, benchmarking the pros and cons of industry-leading tools to save you time. Once we’re up and running, we’ll use the data your systems collect to segment your audience and create hyper-targeted content to ensure you’re getting the right message in front of the right people with a strong intent to purchase.
As a digital and traditional media agency, we have the advantage and access to the tools you need to upgrade your business systems to improve not just sales and marketing, but ROI. The sales enablement processes built by Overit positions clients for the highest levels of success.