It’s never been easier to sell online. It’s also never been easier to muck it up with a clunky user journey. Overit builds e-commerce websites focused on a clean design, seamless user experience, and a fast shopping experience.
Our process starts with research and strategy. We do the work to identify your goals and KPIs for your new site. To do it, we begin collecting historical information to understand what’s worked, what hasn’t, and how we can optimize your current store experience to better suit your customers’ needs. We’ll do a deep dive into your analytics, store performance metrics, business processes, CRM data, and anything else we can get our hands on to understand your business from the inside out. The information we collect will be used to build out our e-commerce strategy, including the tools and platforms we’ll use, how we’ll integrate your tech stack, and the user journeys we’ll create.
With a clear plan in place, we’ll move forward into the design and development phase—concepting, wireframing, and ultimately building the virtual storefront that meets your customers’ needs from an experience standpoint while feeding your team the data you need to monitor and measure accurately. We’ll tie your sales and business data into a digital dashboard accessible from anywhere to ensure you can connect leads to conversation to understand what’s working in real-time.