To some people, it’s just direct marketing. To us, it’s a science.
Direct marketing takes the best of digital — the audience targeting, the multivariate testing, the buckets of consumer data — and pairs it with a traditional, put-it-in-the-customer’s-hand advertising strategy. Direct Marketing is a tried and true marketing method that encompasses a wide variety of formats, including text messages, emails, mailers, postcards, flyers, letters, and newsletters .
Why have businesses like yours added direct marketing to their mix? Because it’s personal, cost-effective, flexible, and, of course, measurable.
At Overit, we understand the importance of measuring ALL marketing ROI, which is why we track direct marketing leads by using call tracking phone numbers, unique URLs, and/or promo codes. We like to layer direct marketing onto digital marketing campaigns for an effective 1-2 marketing punch.
Let Overit help you break through the noise with content that resonates, design that stands out, and messaging so good it grabs your consumer’s attention immediately.