Media planning and buying starts with a marketing and media strategy and ends with ad placements and budgets. We begin by reviewing your objectives, goals, target audience(s), and budget before selecting the appropriate mediums. Then, with our plan in hand, we place buys and negotiate rates to help maximize your budget. It’s about understanding what’s available, predicting where your customers will be, and handing you the cross-channel strategy you need to reach them.
Overit’s in-house team of media buyers is an active part of your strategy team. Having a dedicated media planner and buyer means placing an advertising budget with experts knowledgeable in media from terrestrial radio to streaming television to PPC. They know where any budget can perform best. Strategizing media shouldn’t be left to individual sales reps from individual media vendors. That’s why we serve as a barrier to pitches and review proposals and help you determine what is most valuable based on your business and campaign goals.
Traditional and digital needs are melded together in a media plan to ensure the two media types are working together. Once we get into the media buying phase, we don’t start or stop with off-the-shelf rates from our television, radio, or out-of-home vendors. Instead, we build relationships with our sales representatives and negotiate hard for added value and low rates to help stretch your dollar without losing value.
Our experience means advertising flights, budgets, creative, and target audiences are speaking together and working together to deliver the best possible results.