PR isn’t about eblasting publications with your headline. It’s about building and connecting audiences.
Public relations is an essential tool for any brand’s marketing efforts. And PR in today’s climate is more nuanced, intricate, and important than ever. If you’re doing it right, no one will know you’ve utilized a PR rep. We work with clients to identify their goals, whether to raise awareness of the brand, clearly explain the purpose and benefits of the product or service, gain more media exposure, or position their executives as thought leaders in the industry.
We help clients connect with audiences by:
In addition to achieving (and exceeding) your goals, our PR team works as part of an integrated marketing agency, supporting your brand’s overall marketing end goals, such as driving sales or increasing foot traffic. The stories that get pushed out to the media will mirror those messages developed by the marketing team.
We write press releases and related content to support any hard news announcement, groundbreaking, ribbon cutting, new hire, or secured funding. We develop successful media strategies. Sometimes that means pitching a particular reporter an advance exclusive before sharing a press release with all the outlets. Other times it means offering a specific reporter a slam dunk profile story that we can repurpose for marketing. Our team also develops a calendar of proactive story ideas, called “evergreens” in the news biz, that will resonate with the media and consistently keep our clients’ names in the news. We also prepare spokespeople, oversee briefings, and track and report coverage, ensuring you see results and know what they mean.