Public relations is an essential tool for any brand’s marketing efforts. And PR in today’s climate is more nuanced, intricate, and important than ever. If you’re doing it right, no one will know you’ve utilized a PR rep. We work with clients to identify their goals, whether to raise awareness of the brand, clearly explain the purpose and benefits of the product or service, gain more media exposure, or position their executives as thought leaders in the industry.
We help clients connect with audiences by:
- Finding a visual way to tell a story. Social media is changing the way we consume news. To remain relevant and compete with the next viral TikTok user, clients must find innovative ways to deliver their messages visually.
- Bringing humanity and social consciousness to your brand and your story. Audiences care more than ever about the issues that are important to them. When appropriate, we align your image with what’s truest to you. It all comes back to authenticity.
- Storytelling in the medium and on the most relatable platform to your audience. That could mean we don’t target traditional news outlets with our story. Maybe it’s better to reach a particular audience through social media instead. Other times, it could mean we repurpose earned media placements on social media after the fact to increase legitimacy and authenticity. And even other times, it’s more effective to stand on the shoulders of an influencer to help tell your story or deliver your message.
- Forging strong relationships with media. Our PR team prides itself on connecting with members of the media. You can have the best story in the world, but it will not get told if the reporter doesn’t return your calls. Overit’s professionals take time to strengthen these relationships. They will work to be with you every step during media availabilities and events, so you have one less thing to worry about.
In addition to achieving (and exceeding) your goals, our PR team works as part of an integrated marketing agency, supporting your brand’s overall marketing end goals, such as driving sales or increasing foot traffic. The stories that get pushed out to the media will mirror those messages developed by the marketing team.
We write press releases and related content to support any hard news announcement, groundbreaking, ribbon cutting, new hire, or secured funding. We develop successful media strategies. Sometimes that means pitching a particular reporter an advance exclusive before sharing a press release with all the outlets. Other times it means offering a specific reporter a slam dunk profile story that we can repurpose for marketing. Our team also develops a calendar of proactive story ideas, called “evergreens” in the news biz, that will resonate with the media and consistently keep our clients’ names in the news. We also prepare spokespeople, oversee briefings, and track and report coverage, ensuring you see results and know what they mean.