From local radio stations to SiriusXM to Spotify and Pandora, radio is still part of our daily lives. If you’ve been tuned out of radio advertising, come back! Radio has evolved with new marketing opportunities across terrestrial (AM/FM), satellite, and online streaming services to increase brand awareness and complement your other traditional and digital marketing efforts. At Overit, our mission is to create carefully crafted schedules for each client, goal, message, and vendor.
Our approach to radio advertising with multi-pronged. First, we look at your location to understand what type of radio advertising (AM/FM, satellite, streaming) will work best for your needs. Some markets outperform others and are more cost-effective. It’s our job to make sure you’re in the right place. We emphasize reach and frequency as a critical element of your radio advertising strategy to ensure your target demographic hears your message–and remembers it!
This brings us to the final piece of our approach: content and messaging. Our team will craft a message to make sure your 15-second, 30-second, or 60-second radio ad is memorable, effective, and well-branded.