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Michelle Toch Dinsmore

Partner
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Michelle Toch Dinsmore

Partner

Michelle Toch Dinsmore is a brand strategist and creative force who helps organizations stop playing it safe and start standing for something. As Partner at Overit, she leads brands, startups, cultural institutions, and communities through transformative strategy—where bold positioning, earned visibility, and AI-empowered storytelling meet.

Michelle brings a rare combination of vision and pragmatism to her work. She’s where strategy meets soul, where creativity gets activated (not watered down), and where artificial intelligence becomes a tool to amplify human imagination—not replace it. With deep experience across tourism, placemaking, media, arts, and small business ecosystems, she’s helped legacy institutions modernize, startups differentiate, and communities come alive.

A dynamic speaker and advisor, Michelle tackles the real questions marketers face today: What makes a brand meaningful? How do you earn attention in a distracted world? And how can technology—especially AI—be used to deepen human connection, not dilute it?

Known for making strategy feel energizing, not exhausting, Michelle is frequently tapped by media, conferences, and organizations to speak on how brands can be braver, more creative, and more connected to the people they serve.

Speaking Topics Include:

  • Branding in the Age of AI: How to Stay Human in a Machine World
    Practical strategies for using AI as a creative amplifier—without losing brand soul.
  • Brave Brand Building: Ditch the Bland, Stand for Something
    Why clarity, courage, and conviction matter more than ever in brand strategy.
  • Place-Based Branding & Tourism Marketing That Sticks
    How to build authentic, locally-rooted brands that attract, engage, and inspire.
  • Marketing With Purpose: How Values-Led Brands Win
    Aligning internal culture, external messaging, and community impact.
  • Small Business, Big Voice: Positioning & PR for Challenger Brands
    A roadmap for standing out when you don’t have Super Bowl budgets.
  • Creative Thinking Workshops: Unblocking the Brain, Reigniting the Brand
    Interactive sessions designed to reawaken creativity across teams and sectors.