Lisa Barone is Vice President of Brand at Overit where she serves on the executive staff and oversees the company’s content and brand development, marketing consulting, and social media. Known internationally for creating many of the best practices and strategies for content marketing, specifically with social media, Lisa works with clients to create unified, mixed-media marketing and communications strategies.

Every two weeks, Lisa pens a love letter about marketing, business, and the spaces they intersect. She’ll never, ever spam you but you can subscribe to get it.

Prior to joining Overit, Lisa co-founded and grew a digital content marketing firm into a leading national agency. Lisa has been a constant voice of insight and reason in the search world since 2006. As a noted writer, she has founded and grown blogs on various topics, all earning spots on AdAge’s Power 150, among other accolades. She has been featured in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News, and others about content marketing, small business marketing, social media, branding, and SEO.

When not in the office, Lisa sits on the Board of Directors for Disability Rights New York and hikes around the Capital Region with her son, Henry.