AI For Marketers Series Part 2: Harnessing the Content Machine

Tuesday, February 13, 2024
8:20 am10:00 am
This event is offered in-person or virtually!
435 New Scotland Ave
Albany, NY 12208

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We’re embarking on a new frontier of marketing and technology. Are you ready for the changes AI will bring to the marketing industry? Let’s discuss it in our new event series, AI for Marketers!

For Part 2 of our series, we’ll dig into practical uses of AI for all things content; ideation, research, writing assistance, when to use it and not use it, and how to use the tools to their full power. Learn how your human-led strategy can be complemented and amplified by AI.

Who should attend?

Business owners, marketing directors, digital marketers, creative professionals, and anyone interested in learning more about AI!

Can’t join us in person? We’ll also be streaming live online and on Overit’s social channels.

When checking out, please select if you’re planning on joining us online or in person. Please note that in-person seating will be limited, so book soon if want to join us! Coffee and a light breakfast will be served.

About the Panelists:

Moderator: Michelle Toch Dinsmore is an idea-obsessed creative, strategic marketer, entrepreneur, and partner at Overit. She is a conductor for many clients, projects, products, events, and initiatives, weaving business goals with creative out-of-the-box solutions.

Lisa Barone is Overit’s VP of Brand. She serves on the executive staff and oversees the company’s content and brand development, marketing consulting, and social media. Known internationally for creating many of the best practices and strategies for content marketing, Lisa works with clients to create unified, mixed-media marketing and communications strategies.

James Bridgman is a marketing and brand director and consultant based in the UK, having led and built marketing for a number of Fintech, Edtech, and Commercial companies. Specializing in scaling B2B tech brands, James previously ran the brand strategy agency Silverleaf, for 18 years in central London.

Seth Moser-Katz is Head of Media Services and Content Creator at the New York Farm Bureau, where he combines his 20 years of design and videography experience with a passion for storytelling. Seth’s past career highlights include being Head of Digital Media at Duke Clinical Research Institute, founding a successful video live-streaming company, and spending time in the trades.