Coming Back Better: Event Planning Lessons From COVID

Watch Now: Coming Back Better: Event Planning Lessons From COVID

In-person events are back, but how do you manage invitations, crowds, and COVID without alienating your guests or seeming insensitive? What did COVID teach us about the future of event marketing? We’re here to discuss!

Overit is picking the brains of seasoned event planners and coordinators to help educate and inform attendees about the shift in events post-COVID. Many of us continue to adapt as surges of the virus continue to cause sporadic cancellations.

Join us IN-PERSON at the Overit office or online with our panelists:

• Becky Daniels, Director of Community Engagement, CAP COM Federal Credit Union
• Liska Wilson, Founder, She’s a Boss. Elevator for Brands, Startups, & Events.
• Adam Clairmont, Director of Studio Operations, Overit Studios
• Moderator: Leanne Ricchiuti, Public Relations Account Executive, Overit

We’ll discuss new ways of adapting your events and how they will affect your marketing and public relations tactics.

Who should attend?

Business owners, marketing experts, and community and public relations professionals.

Can’t join us in person? We’ll also be streaming live on Zoom and Overit’s social channels.

When checking out, please select either the in-person or digital ticket. Please note that in-person seating will be limited, so book soon if you want to join us! Fresh coffee and light refreshments will be served.

About the Panelists:

Becky Daniels is the Director of Community Engagement at CAP COM Federal Credit Union. She leads the Community Relations Team, overseeing the CAP COM Cares Foundation, Public Relations, and School and Youth Initiatives. She is also active with many nonprofits, including serving on the Board of Trustees for the Foundation for Ellis Medicine and the Board of Directors for the Schenectady City School District Education Foundation. She is a member of the Junior League of Albany.

Liska Wilson is known for building businesses and producing exceptional events. She comes with over a decade of knowledge and practice in entrepreneurship, strategic planning, event production, running small businesses and not-for-profits, corporate marketing and PR, project management, building teams, and a wealth of other business and professional development areas.

Adam Clairmont is the manager of Overit Studios. For over 15 years, Adam has worked with some of the world’s most recognizable brands, actors, and musicians in some of the most prestigious venues across the country. In addition to post-production work, he also runs live events, including entertainment events like the MTV Video Music Awards, sporting broadcasts, and more.

Leanne Ricchiuti is Overit’s Public Relations Account Executive, responsible for developing and pitching various content items and events on behalf of Overit clients. She spent nearly a decade shaping stories for Spectrum News 1 Capital Region, where she learned the elements of a successful story. Now, she consistently secures over $7 million annually in earned media for her clients all over New York State and Massachusetts through press events and media availability.