Developing a Versatile Brand: How to Keep Up with Evolving Customer Expectations

Watch Now: Developing a Versatile Brand: How to Keep Up with Evolving Customer Expectations

Building a brand that meets the expectations of your current and future customers can be complicated – and costly.

In this webinar, Overit Senior Content Strategist Devin Dinsmore will walk through this complex landscape and delve into how you can communicate with prospective customers (both present and future) in a way that is compelling, useful, and most importantly, memorable. Marketing tactics covered will include:

• The old (billboards, television spots, banners, radio, etc.)
• The new(ish) (blogging, online video, digital ads, etc.)
• The value of authenticity in branding
• How good branding can guide both internal culture and external perception
• How branding is connected to business growth

Who should attend?

Marketing managers, directors, or anyone managing marketing for businesses or nonprofits. CEOs and leaders of small businesses.

About the Panelists:

Devin Dinsmore, Senior Content Strategist: Devin has worked in content and digital marketing roles at Overit for the last three years, with skills in content development, brand strategy, social media marketing, and SEO. In that role, he has helped clients with brand consistency, multimedia asset development, integration onto new social platforms, content and technical SEO, and regular strategic planning.

Katie Sorce, Content Strategist: Katie is a content strategist who assists with our clients’ research, marketing, content, and social media strategies. She writes blogs, loves video, and assists in producing our Overit webinars and our podcast, The Get Overit Podcast.