WEBINAR
Exploring New Opportunities for Paid Marketing
RECAP
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This event is offered in-person or virtually!
Watch Now: Exploring New Opportunities for Paid Marketing
RDAs, RSAs, HTML Display, Video, Retargeting… There’s so many choices for paid digital marketing! But how do you know which ones are right for your business? In this webinar, strategists Matt Smith and Devin Dinsmore will explain new ad type options, how they work, how to optimize and when to use one over the other. In less than an hour we’ll cover:
- Google RDA (Responsive Display Ads) and RSA (Responsive Search Ads)
- Benefits of Dynamic ads
- Design and content recommendations
Who should attend?
Marketing managers, directors, or anyone managing marketing for businesses or nonprofits.
About the Panelists:
Matt Smith, Senior Digital Strategist: Matt has worked in both programming and digital marketing roles over the past several years, with skills in Website Development, API Development and integration, SEO, and SEM work for promoting brands, businesses, and products.
Devin Dinsmore, Content Strategist: Devin has worked in content and digital marketing roles at Overit for the last 3 years, with skills in content development, brand strategy, social media marketing, and SEO. In that role he has helped clients with brand consistency, multimedia asset development, integration onto new social platforms, content and technical SEO, and regular strategic planning.