Google Local Services: Avoid the Pitfalls & Generate Sales

Watch Now: Google Local Services: Avoid the Pitfalls & Generate Sales

Call-only advertising meets Google Maps placement. Google Local Services advertising helps searchers quickly find and contact a “Google Guaranteed” local business.
For searchers, it’s an easy way to find qualified, already-vetted businesses.

For SMBs, it means more leads, better leads, and a cost-effective advertising option.

But getting your business approved and “Google Guaranteed” can be a complex, confusing, and downright frustrating process. Join Overit VP Paul Fahey and Senior Digital Strategist Matt Smith as they walk you through the process, sharing the latest tips and tricks for owning the SERPs.

In this webinar, you’ll learn:

• What it means to become “Google Guaranteed”
• How to qualify and get started
• Best practices for avoiding onboarding hurdles
• Tips and tricks from the trenches about growing sales with Local Services.

Who Should Watch?

Companies in pest control, HVAC, plumbing, and other home service industries looking to increase qualified leads AND sales.

Meet the Panelists:

Paul Fahey is Vice President of Overit and Smith & Jones. A strategic thinker, accomplished designer and trained focus group moderator, Paul brings a unique left- and right-brain approach to the science of marketing and advertising. Paul came to Overit with a rich and diverse background in account management, production and creative. With almost 30 years of experience in nearly every area of marketing and advertising, he brings a vast array of expertise to his clients. Internally, Paul provides ongoing counsel to the president in areas of business development, HR and finance.

Dr. Chris Fasano is a Neuroscientist and Director of Digital Marketing who combines his knowledge of the brain and decision-making processes to create strategies that grow businesses and increase revenues. By dissecting and understanding the choice consumers face, Chris has grown numerous businesses by tailoring messaging and calls-to-action to specifically impact that choice. Chris has extensive experience in data analytics and visual dashboard technologies that provide businesses with real-time metrics to empower business decisions.

Matt Smith, Senior Digital Strategist: Matt has worked in both programming and digital marketing roles over the past several years, with skills in Website Development, API Development and integration, SEO, and SEM work for promoting brands, businesses, and products.