How is Consumer Confidence in the Post-COVID Pandemic World?

Watch Now: Consumer Confidence Q&A

Overit’s Consumer Confidence Survey polled Capital Region consumers to understand their fears, wants, and buying behaviors as the region begins to resume and recover. Overit VP Paul Fahey and Director of Digital Dr. Christopher Fasano respond to the top user-submitted questions from the survey.

You’ll learn:

• When will consumers return to your business? And how does that vary by age?
• What are their shopping interests and hesitations? Big purchases, or just the essentials?
• How should we speak to the new consumer? What messages resonate?
• Media trends: what’s wired and what’s tired?