WEBINAR
Media Wars: Episode 1- The Planning Menace
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Watch Now: Media Wars: Episode 1- The Planning Menace
In an agency not so far away, planning for innovative and forward-thinking traditional advertising campaigns in a digital-led world is still at the core of marketing strategy.
Media planning and buying starts with a marketing and media strategy and ends with ad placements and budgets. But how do you select the mediums where you should be advertising? In this webinar, we’ll help you choose the most cost-effective placements by defining your:
- Objectives,
- Goals,
- Target audience(s)
- Budget
It’s all about understanding what’s available, predicting where your customers will be, and creating the cross-channel strategy that you need to reach them.
Come aboard our webinar, and you’ll learn at lightspeed how traditional media is still relevant and how to effectively use your budget.
Who should attend?
Media planners and buyers, marketing managers and directors.
About the Panelists:
Caitlin Perry, Director of Media and Digital Strategy: From a padawan learner to an experienced media and marketing professional, Caitlin has taken her skills from news producer, social media strategist, and media buyer to leading a team of tech-savvy marketers. Caitlin focuses on traditional media planning and buying while weaving in her digital knowledge.
Dr. Chris Fasano, Chief Growth Officer: Chris is a Neuroscientist and Chief Growth Officer. He combines his knowledge of the brain and decision-making processes to create strategies that grow businesses and increase revenues.