Using Paid to Assess Consumer Behavior

Watch Now: How to Use Paid Campaigns to Assess Consumer Behavior for Pest Control Businesses?

How do you gain consumer insights with your marketing efforts? Paid campaigns are not just for driving leads to your business, but for generating key data about customers. This, combined with the opportunity to use online advertising to micro-target consumers, has made speaking to customers with tailored messages not just critical—but essential to any pest control marketing strategy.

In this webinar, Overit’s pest control marketing guru Dr. Chris Fasano will show you how to unlock your advertising data to understand customer intent and help you refine campaigns over time.

You’ll learn how to:

• Set up a paid digital campaign to track consumer behavior and intent.
• Analyze that behavioral data to understand intent and funnel stage on a given medium.
• Adjust and optimize campaigns based on that data to lower campaign costs and increase conversions.