The Dean & Deluca team came to the Overit crew to create and conceptualize an interactive video series for their newest (and briefest) concept food chain, DDXP. With multiple goals in mind, Overit and the D&D team created a strategic plan and a series of goal-oriented creative briefs for each topic they wanted to cover. Topics ranged from meeting the menu's creators, understanding each product's art, the importance of food safety, the emphasis on quality ingredients, their commitment to the environment, and most importantly, the DDXP brand and hospitality ethos.
As our crew planned each topic's production, we carefully crafted the details of each set and each shot so that we could purposely break down videos and still photographs for ongoing 360 marketing use both internally and externally. Our creative team carefully utilized audio and motion graphics and created a series of branded templates.
The craft and richness of the imagery captured still make us hungry.