Powering a Modern Digital Presence for a Leader in Turbine Parts

01
BACKGROUND

Supporting a Specialized Partner in the Energy Supply Chain

Prime Turbine Parts is a trusted supplier of high-quality, FAA-certified turbine engine components, serving domestic and international customers with a focus on speed, accuracy, and personalized service. With decades of experience, deep technical expertise, and global sourcing capabilities, Prime Turbine Parts plays a critical role in the aviation and energy supply chain.

In 2025, Prime Turbine Parts partnered with Overit to elevate its digital presence through a full website redesign and rebuild. As the business continued to grow, the existing site no longer supported evolving needs around usability, content management, and design flexibility. The goal was to create a modern, scalable platform that more accurately reflected Prime’s professionalism, technical authority, and commitment to service, while supporting future digital growth.

02
THE IDEA

The Idea: A Website That Reflects Precision and Performance

Prime Turbine Parts operates in a highly specialized, technical industry—where clarity, credibility, and trust are essential. Overit’s approach was to create a digital experience that mirrors the company’s operational precision while delivering a clean, confident brand presence for procurement officers, engineers, and partners.

Key objectives included:

  • Simplifying navigation and enhancing usability for buyers and suppliers
  • Making it easier to request quotes and access product information
  • Delivering a modern, professional design aligned with Prime’s commitment to speed, quality, and customer service

By combining strong UI/UX principles with a flexible technical foundation, the new site is built to grow and adapt alongside the business.

03
EXECUTION

Streamlined Design, Strategic Structure, and Clear Messaging

Overit led the project end to end, from strategy and UX through visual design and development—focusing on accessibility, performance, and long-term scalability.

UX
​Strategy

  • Conducted a comprehensive audit of user flows and content priorities
  • Developed a clear site architecture optimized for usability and conversion
  • Prioritized responsive design and performance across devices

UI Design & Brand Expression

  • Delivered a modern visual system informed by aerospace and industrial design cues, conveying precision, reliability, and speed
  • Introduced a restrained color palette, refined typography, and bold calls-to-action that reinforce trust and responsiveness
  • Designed modular page templates and visual components to support scalability and future enhancements

Lead-Focused
​Functionality

  • Elevated visibility for contact forms and RFQ submissions
  • Streamlined key engagement paths for quote requests, parts inquiries, and supplier connections
04
TECH STACK & ARCHITECTURE

A High-Performance Digital Ecosystem

To support a truly modern digital presence, and address previous challenges around content management and design flexibility, Overit engineered a robust WordPress-based solution.

WordPress was selected as the core CMS for its reliability, extensibility, and long-term scalability. Rather than relying on rigid off-the-shelf themes, Overit developed a modular architecture powered by Advanced Custom Fields (ACF) and a library of bespoke custom blocks. This approach translated the design system directly into reusable, flexible components, ensuring pixel-perfect execution and consistent brand expression across the site.

Empowering Content Agility & Governance

A primary objective of the rebuild was internal scalability. Through a component-based editing experience, the Prime Turbine Parts team can easily manage content without sacrificing structure or consistency. Custom blocks enable quick updates to product information, landing pages, and content priorities, supporting real-time responsiveness as the business evolves.

The result is a future-ready platform that balances ease of use with governance, giving the internal team control while maintaining a high standard of design and performance.

04
RESULTS

A Future-Ready Digital Platform Built for Growth

With its redesigned and rebuilt website, Prime Turbine Parts now has a digital platform that supports both immediate business needs and long-term growth:

  • A clean, intuitive experience that reflects industry expertise and professionalism
  • Improved content structure and user flows that support lead generation
  • A flexible, scalable UI framework designed to evolve with the business
  • Clear articulation of Prime’s core strengths: global sourcing, FAA certification and decades of trusted service

The new site positions Prime Turbine Parts to continue serving clients with the same precision and speed they’re known for—now backed by a digital presence that reflects that same level of quality.