We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start.
Hey, we’re not here to point fingers. (That’s what your boss is for.) We want to help.
We’d like to see you create that marketing plan by months end (this months end). It’s totally doable, because while you do need a plan, you don’t need a rigid set of Must Dos. All you need is ask the right questions to help you understand where you’ve been, where you’re going, and the tools, tactics, and deadlines you’ll need to get there.
Much like the rest of us, 2017 isn’t getting any younger. Download our quick guide to get over the hump and into 2017 on the right foot.
We’ll layout a simple, actionable plan to allow you to: :
- Measure last year’s success
Before you can look forward, you must look back to identify your successes, your failures and the opportunities that lie ahead. This is a judgement-free zone.
- Evaluate your brand and audience
You can’t go anywhere until you know who you are, what makes you different, and what your perfect customer or clients look like to find more of them!
- Build 2017’s marketing plan
Featuring the 10 Must Ask questions to decide upon 2017’s campaigns and initiatives
- Put your 2017 marketing plan into action
You have your priorities, now organize them into a plan – complete with actionable steps, assigned roles and due dates.
With a plan in place, you can build out the campaigns you need to be effective.