The team at Overit Media recently completed a naming/branding project for MD&A. For over two decades Mechanical Dynamics & Analysis has proudly offered a vast range of products and services for power generators.

The creative development of a new name and slogan for their wind services division will help MD&A become more recognizable and a force (no pun intended) in the wind turbine services market.

No matter where your company goes, or what your company does, the name, slogan and logo will always mean something to consumers. Whether the message your brand portrays is positive or negative to the consumer, it all depends on the correct branding strategy. Overit Media consistently produces branding strategies that help companies avoid a potential identity crisis and instead create strong brand equity.