• Overit

    • Lisa Barone

    • April 12, 2013 in Overit

    Overit Earns Preservation Merit Award for Adaptive Use

    Overit Earns Preservation Merit Award for Adaptive Use
    I remember when I was first introduced to the Overit team. The company was just finishing up renovations on the Spanish monastery-style church it had purchased the year before. I remember walking through a chaotic construction zone, repeatedly being told to watch my step as Overit President Dan Dinsmore shared his plans for the space and for Overit. We talked about how transforming the church would transform Overit and the work it was doing for clients. Dan’s excitement was contagious. If that wasn’t the exact moment I knew this was where I was supposed to be, it was sure close to it. During that tour...
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    • Lisa Barone

    • March 19, 2013 in Overit

    Get Overit at PRSA, SES NY, PPC Hero & Beyond!

    Get Overit at PRSA, SES NY, PPC Hero & Beyond!
    Hey. How’s your morning going? Really? That’s swell! It’s an exciting time of year and the folks at Overit are suffering from Spring Event Fever!  With so many great conferences on the horizon and a chance to connect IRL with our industry friends, we wanted to share where we’ll be to help you find us. Or, to help us find you! Below are some of the events we’ll be hitting over the next couple of months.   Using Integrated Marketing to Tell Better Stories [PRSA event] On Wednesday, March 20 (otherwise known as “tomorrow”), we’ll be hosting a superb event at Overit educating attendees on...
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    • Overit

    • September 5, 2012 in Overit

    Overit Is Expanding!

    Overit Is Expanding!
    It’s time we let the lid off a few secrets we’ve been keeping from you. Truth is, we are pretty excited about them. Today Overit announces the expansion of its creative staff with the hiring of nationally-recognized marketing thought leader Lisa Barone, as well as the acquisition of Brayton Graphics, an award-winning boutique design and development firm. If you were a fan of Overit’s creative talent before, brace yourself, because the talent pool just got even deeper.
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    • author

    • Overit PR

    • July 20, 2012 in Overit

    Overit Crew Profile: Patrick Branigan

    Take a trip into the mind of Overit's Art Director, Patrick Branigan.
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    • Overit

    • July 13, 2012 in Overit

    Overit Crew Profile: Thomas Armitage

    Take some time to get to know Overit's Public Relations Manager, Thomas Armitage.
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    • author

    • Overit PR

    • July 12, 2012 in Overit

    Overit Crew Profile: Lawrence Basso

    Take a trip into the creative genius of Lawrence Basso, Overit's Motion Design Director.
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    • author

    • Overit PR

    • July 9, 2012 in Overit

    Overit Crew Profile: Liz Grimes

    Name: Liz Grimes Job title/description: PR Manager When you started at Overit: I have been an official Overit employee for 5 months, however prior to that I work at Portfolio PR Group, the company Overit acquired. Where are you originally from? I was born in Virginia. Lived in Texas and Mass before moving to Clifton Park, NY. What you’re known for in the office? Being allergic to nuts. Do you have a funny story from college to share? When I was a freshman in college I was at the gym working out with a few girlfriends right at primetime, and by primetime I mean every...
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    • author

    • Overit PR

    • July 7, 2012 in Overit

    Overit Profile: Justin Mattison

    In our new “Overit Profile” pieces, we’ll highlight individual members of the Overit team who contribute to our creative and strategic projects. Name: Justin Mattison Job Title/Description: Senior Web Strategist When did you start at Overit? I had been aware of Overit for a while. You could say I was slightly stalking them out online for several years. I had finally reached a point in my career where I felt I had achieved the minimum amount of awesome to actually warrant sending in my resume. I started work in April 2011 and haven’t looked back. Where are you originally from? I have lived in Albany...
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    • Nicole Messier

    • June 22, 2012 in Overit

    How do you visually capture the College of Nanoscale Science and Engineering and brands beyond…

    PR and social media has become a vehicle for sharing information and engaging a brand in conversations happening about them or towards them online. At the very core of these conversations is peer information sharing and content generation, the two fundamentals of social media. More recently, I’m being asked by clients how we can visually capture the information they want to share. Additionally, we are becoming integral in content development that articulates a statement about the client’s growth or thought-leadership. We are seeing interactive elements in PR campaigns becoming more common as a tactic, primarily resources that can be shared online to validate a brand....
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    • Amanda Kovs

    • June 19, 2012 in Overit

    Win A Free Headshot Session

    Want to win a free headshot session for your business? Check out this post and enter! Our photographers will take studio shots of your team members and edit them for your use.
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