The acquisition strengthens Overit’s leadership in both traditional and LLM-focused search optimization and empowers its clients to grow and thrive in an era of AI-driven marketing
There’s no denying it, organic search is evolving fast. As artificial intelligence reshapes how people find and engage with content, brands need more than basic SEO to stay relevant. They need strategic, scalable, and forward-thinking organic programs that align with today’s hybrid landscape of traditional search engines and AI-powered discovery.
That’s why we’re excited to share the news: Web Traffic Advisors, a specialized SEO and AI SEO consultancy founded by industry veteran Chris Boggs, is now part of our team.
Chris brings over two decades of deep SEO experience supporting enterprise clients, national brands, and multi-location organizations. He’s helped Fortune 500 companies thrive in complex digital environments, and he’s been at the forefront of AI-powered optimization. Now, he joins us as Chief Organic Strategist, leading innovation and growth across our SEO, AI SEO, and broader organic services.
But this move isn’t just about adding expertise. It’s about what comes next.
The Future of Organic Is Intelligent, Integrated, and Always Evolving
As search behaviors shift toward AI-powered platforms and conversational engines, visibility is no longer just about ranking. It’s about discoverability, how your brand surfaces across an expanding ecosystem of touchpoints. That includes Google, of course. But it also includes tools powered by large language models (LLMs), voice search, content snippets, and AI summarizers.
The acquisition of Web Traffic Advisors enhances our ability to help clients adapt to and lead in this new search frontier.
Together, we’re focusing on:
- Modern SEO strategy that goes beyond keywords and links
- AI-driven content architecture and optimization
- Brand authority building that earns visibility across every platform
- Integrated measurement models that connect organic performance to business outcomes
Why This Matters for Clients
In recent months, we’ve already been collaborating with Chris and the Web Traffic Advisors team. That work has helped clients strengthen their presence in both traditional and AI-influenced search environments. This next step formalizes that partnership and makes it even more impactful.
Chris put it best:
“This move allows us to bring deeper organic strategy to more clients, faster, and to build modern SEO programs aligned with how people search today, including through AI-powered platforms.”
All existing Web Traffic Advisors clients will transition into our broader organic marketing ecosystem. That means expanded support, new tools, and continued strategy from the same experts they trust.
What’s Next?
As we step into this new chapter, our focus remains clear: helping brands connect the dots between content, search, and performance. With additional horsepower, sharper insights, and future-facing strategy, we’re positioned to deliver even greater results.
If you’re ready to reimagine your organic strategy for the AI era, or if you’re wondering what AI SEO really means, let’s talk.
Because the future of search isn’t just coming. It’s already here.
