Most work is accomplished via a series of individual efforts that collectively make up a project that leads to a business outcome. For all the talk of collaboration these days, most projects are made up of a series of asynchronous tasks that usually have to be accomplished in a specific order to achieve a certain goal.

Given that reality, Clarizen CEO Avinoam Nowogrodski says that for all the talk about the social enterprise these days, increasing productivity needs to begin and end with the individual.