Family-owned and based in New Jersey, Messinas has been producing lawn and garden products for over 20 years. They distribute in all 50 states, plus over a dozen countries around the world, with their products available online and in stores. Business was strong, but they were being overshadowed in the big box stores by the large competitors with multi-million dollar budgets. To elevate their brand, it was time for a new strategy.

With goals to increase overall brand awareness, increase online and retail sales, drive consumer demand, and expand market share, they teamed up with Overit for an integrated marketing campaign. Messinas needed a bold and fearless agency to take on their competition, and we were up for the challenge.

After an initial brand and SEO audit, the Overit team determined a campaign centered around digital video would help grab attention and bring new eyeballs to the brand. The idea was to take humorous jabs at the competition in a creative and playful way.

The videos feature Messinas’ owner, James, offering some friendly advice to his bumbling neighbor, “Scott” who goes through all sorts of trouble to keep his lawn and gardens weed and animal-free. The tagline, “Because it works” conveys the message simply and effectively.

Using digital targeting, we targeted states in the Midwest region, driving users to local Menards home improvement chains and the Messinas Amazon pages to buy products. Our paid tactics included Amazon ads, programmatic, social media, Google search, and influencer marketing.

Orders and sales increased significantly during campaign months, and we saw an increase in sales both in-store at Menards and on Amazon. We’re excited to continue working with Messians in 2024 to continue growing their brand!

A-1 Pest Control came to Overit looking to expand their customer base. They were receiving most of their referrals from current customers and hadn’t successfully tapped into digital advertising in the past. They asked Overit for a comprehensive digital and content strategy that would drive sales, draw new customers, and deepen their brand imprint in the region.

Overit began by auditing A-1’s sales process and created a detailed sales workflow to accommodate their needs. The second step was to get A-1 ranking on search. Our team conducted a brand and SEO audit to identify content and keyword opportunities to help better position A-1’s search rankings. With that information we created paid media campaigns that included PPC and search ads, geo-targeting, programmatic advertising, Google Local Services, local billboards and social. Today at the click of a button, all of A-1’s leads can be identified by stage, potential revenue, and the marketing source they came from.

A-1 has seen:

Appolo Heating partnered with Overit to increase sales of its HVAC installation, emergency, and ongoing maintenance services.

Overit created and executed a comprehensive, integrated branding and marketing effort that merged traditional tactics with digital efforts to attract new customers, re-engaged current ones, and help create more comfortable homes in every service region. Our work with Appolo has included the modernization of the brand’s aesthetic; a new user-focused website, traditional marketing, ongoing search engine optimization and online advertising, public relations, content marketing, marketing automation, video production, character development, and more!

Since beginning work with Overit, Appolo has seen: