Rafael was one of the first international hires at Overit, teaming up with Ryan and Chris to dive into the fast-moving world of marketing tech. He’s someone who loves building things, especially CRM systems and automation flows that run smoothly and feel natural rather than complicated.

With experience in AI marketing, digital strategy, and countless tech integrations, he has a knack for turning messy tools into smart, scalable systems that actually help businesses grow. If something can be automated, he’ll figure it out—and even if it can’t, he’ll probably still find a way.

Before joining Overit, he worked on automation projects for international companies in both Brazil and the U.S., making sure their CRMs, AI tools, and data weren’t just sitting there but actually helping close deals.

When he’s not deep in workflows, Rafael is a proud dad of two, a big anime and board games fan, a swimmer, and plays acoustic guitar. He can fix a bug and jump into “Hotel California” like it’s no big deal.

He lives by a simple philosophy: “Automation is the art of keeping winning before the battle begins.” — Sun Tzu (probably).