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Gary Beer wants to help undiscovered performers be recognized just like he did when he had a hand in creating the Sundance Film Festival in 1985, revolutionizing the independent film industry.

The former founding CEO of Robert Redford’s Sundance Group has started a new venture he believes will help young talent land jobs and gain feedback from the industry’s top professionals. In late 2011, Beer joined forces with Showtime and Viacom founder Jules Haimovitz and former Polygram TV COO David Hope to launch StarCast Auditions, an online platform that helps up-and-coming actors show off their talent and network with industry professionals.