Overit, SEO/PPC12.17.10

Girl Scouts of Northeastern New York Relaunch


Overit Media invites you to experience the relaunch of the website for Girls Scouts of Northeastern New York (gsneny.org). We’re very proud to have been given the opportunity to work with the amazing people at the Girl Scout organization and being able to deliver a stellar online experience for them and the audiences they serve is just the icing on the proverbial cake.

As the story goes, earlier in 2010, the Girl Scouts came to Overit Media seeking a redesign, development and overall refreshing of their online presence. Some could call it an “update” while others may call it “reinvention” of the experience for easier navigation and more powerful messaging.


The Girl Scouts of Northeastern New York (GSNENY) was established in June 2007 from the union of four Girl Scout Councils (Hudson Valley, Mohawk Pathways, Adirondack and North Country) and now serves the 15 counties of: Albany, Clinton, Columbia, Greene, Essex, Franklin, Fulton, Montgomery, Hamilton, Rensselaer, Saratoga, Schenectady, Schoharie, Warren and Washington.

Over the months leading up to the relaunch of the website, Overit’s team of dedicated professionals participated in the planning, wire-framing, designing, developing and initially optimizing the Girl Scouts’ website. The site turned into one of those projects where full agency collaboration occurred, bringing out the best in each department.

The proof is in the pudding when you visit the site, so please do so and we welcome comments below. We also welcome you to share the website with anyone you feel would be interested, from a potential Girl Scout, parent or anyone who would enjoy the experience.

You’ll see that new site improves on the usability, overall aesthetic and online experience had by each of the many audiences the website appeals to; from girls to parents, to volunteers, donors and alumnae.

Come see for yourself and experience the new Girl Scouts of Northeastern New York.

The newly launched Girl Scouts website was built on the WordPress platform and Overit Media’s custom WordPress design profile can be found in the WordPress Directory.