Marketing, SEO/PPC09.19.08

Local Search Marketing: Making the Internet Local Again


As search engine habits gravitate from global search to local search, many online businesses or businesses with an online presence are missing important local Internet traffic located right in their backyards. By using local search engine optimization (SEO) or Internet reputation management, businesses increase their visitor and customer base.

During a 2007 study of local search habits, 86% of people surveyed reported that they search for local businesses as compared to only 70% a year ago. (Source: Marchex)

Many businesses fall short of appealing to their local audiences. Search behavior is strongly connected to print advertising, still. As consumers view an ad in traditional media, they often then search for the company online. More often than not the consumer will then either (a) purchase a product or service online or (b) travel to the business to purchase a product or service in person.

In fact, businesses and advertisers who recognize this trend are spending roughly $5 billion dollars a year on local Internet ads. This is projected to grow to $25 billion within the next decade. Internet savvy businesses are closely watching and acting on the local optimization trend. Optimizing your site for local search traffic is in great demand and Overit Media has the answer.

Businesses with an online presence need not be selling a product or service for this equation to work. Businesses or organizations whose online presence is perhaps informational are able to attract the same traffic.

If your business is not optimized for local internet traffic (local/geo-targeted) SEO you may be missing an entire segment of your target audience. That’s why Overit Media offers local internet search engine optimization (SEO) and Internet reputation management.

Local Search Engine Optimization Services include:

Full-site analysis and strategy building
Competitive intelligence analysis
Organic, ethical on-page optimization
Code Optimization (geo-targeting)
Quality link building program
Google site maps

In addition we also provide monthly SEO maintenance programs that include the above, plus:

Article submissions
Directory submissions
Viral social media marketing (including viral video)
Social network creation and management
PPC management (local and global)

Internet reputation management:

Internet Press Releases
Social Media Reputation Management

Need more information? Contact Overit Media: [email protected]