Marketing

133 Articles posted in Marketing.
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This Is Who We Are Now: Navigating Angry Audiences

This Is Who We Are Now: Navigating Angry Audiences

Earlier this week, Jen sent me an article about McDonald’s relenting to rabid ‘Rick and Morty’ fans. You’ve probably heard the story by now. If not, The Ringer provides good backstory/context of what happened. Check it out and come back. The tl:dr version is McDonald’s ran a super-limited ‘Rick and Morty’-inspired Szechuan Sauce promotion, only it severely underestimated the demand, and people went ballistic when they couldn’t get their hands on the spicy sauce. They didn’t go I-have-some-feelings-about-this mad, they went rioting-in-the-streets mad. Here’s a quick snapshot of what you missed:…

What The Dark Knight Teaches Us About Marketing

What The Dark Knight Teaches Us About Marketing

This month, during a recent Lunch & Learn for the Overit team, I had a chance to speak about two of my passions: marketing and The Dark Knight. Specifically, the marketing lessons we can derive from the film and how we can apply them in the field. I know it sounds like a stretch, but hear me out… (WARNING: Spoilers ahead!) As a fan of Batman, the character, I obsess over The Dark Knight and find that every time I watch the film I’m able to pick up something I…

5 Digital Marketing Strategies Retailers Should be Using

5 Digital Marketing Strategies Retailers Should be Using

For many of us, shopping is a pastime that’s as American as baseball and apple pie. But that pastime is undergoing an evolution. The ways that we shop have changed drastically in the last decade and some retailers are suffering while others are thriving. For many, the difference centers on the ability to adapt to the rise of digital access and opportunity. On August 16, Overit held a panel in conjunction with the Google Partners Connect: Retail event. The panel featured speakers including Teah Teriele, Death Wish Coffee Company; Max…

Sales 201: Keeping Relationships Alive Beyond the Face-to-Face

Sales 201: Keeping Relationships Alive Beyond the Face-to-Face

Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to nurture relationships beyond the face-to-face?  I’m on my way home from SEMICON West 2017, stuck in the Detroit airport on a combined 11-hour layover, delay and cancelled flight. Trapped here with nowhere to go, this seems like a pretty good time to reflect on the events of the past week and what I’ve learned….

How Automated Marketing Is Helping Authors Generate Sales

How Automated Marketing Is Helping Authors Generate Sales

I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

Is Your Marketing Data Working For You?

Is Your Marketing Data Working For You?

These days, whether they are using it or not, companies are collecting vast amounts of data with their digital tools (like Google Analytics, keyword campaigns, site forms) – sometimes simply because they can and sometimes due to market challenges related to their industries (like the highly regulated pharmaceutical industry who needs to track and report deeper spend). So much is out there and yet not every company requires up-to-the-minute data to orchestrate their marketing programs. They will say things like ”I just need a prettier site” or “I need better…

We Need Your Help! [Take Overit’s Marketing Survey]

We Need Your Help! [Take Overit’s Marketing Survey]

We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything that I can about you — those who read this blog, those who are interested in smarter marketing, those who have a passion for digital, and those…

Your Brand is Everywhere. How Do You Control It?

Your Brand is Everywhere. How Do You Control It?

Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you are a client, team member, marketing professional, etc.? If I ran into Overit in a dark alley,…

Planning Your Association’s Website? Read This First.

Planning Your Association’s Website? Read This First.

Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience. As you are thinking of, or even building out, your new site, you may have questions like: Where should you focus your resources? What site elements are critical…

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