Marketing

120 Articles posted in Marketing.
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Talking Politics: Should Your Brand Step On The Field?

Talking Politics: Should Your Brand Step On The Field?

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There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar with the commercials by now. You watched the spot Airbnb bought on Thursday (!) and just “threw together.” The one that showed people from different backgrounds (all Airbnb employees, BTW), of different shades, spreading a…

4 Ways Mid-Sized Agencies Need to Evolve in 2017

4 Ways Mid-Sized Agencies Need to Evolve in 2017

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The calendar tells me that it’s been almost three months since I joined Team Overit as Chief Operating Officer. After a career spent helping businesses create smarter, faster, leaner systems, the transition to Overit has been a natural one. Overit and I share many of the same passions, interests and beliefs about what not only what makes a leading creative agency, but how to evolve the mid-size agency model to provide greater value to our clients and employees. As we head into 2017, our team has spent a lot of…

Creating Your 2017 Marketing Plan (How To)

Creating Your 2017 Marketing Plan (How To)

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You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start. Hey, we’re not here to point fingers. (That’s what your boss is for.) We want to help. We’d like to see you create that marketing plan by months…

3 Ways Your Automation Strategy Makes You a Needy Ex

3 Ways Your Automation Strategy Makes You a Needy Ex

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This is awkward. I thought we were just keeping it casual.  It’s okay that you are in my life, I like that you are, but sometimes you are a bit too needy. It’s getting uncomfortable. We need to have “The Talk.”  I’m talking to you, email automation. More and more businesses are (smartly) integrating email marketing into their automation strategy. There are so many good reasons for it — it creates efficiency, it helps you stay top of mind, and it makes it easier to present relevant offers and content to…

Instagram Stories = Snapchat

Instagram Stories = Snapchat

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Instagram recently launched a new feature called Instagram Stories, described by the social platform as “a new feature that lets you share all the moments of your day… As you share multiple photos and videos, they appear together in a slideshow format: your story.” With upwards of 500 million active monthly users, Instagram has a massive audience. It’s not surprising, then, that the new feature has sparked a lot of conversation among users. Some had positive feedback: if you think about it… #Instagram stories actually makes a lot of sense…

Can Real-Time Marketing Really Work For Your Brand?

Can Real-Time Marketing Really Work For Your Brand?

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Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant. That makes jumping on the bandwagon, newsjacking, real-time marketing an attractive option to help get our name and our message out there to…

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

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In part 1, we figured out our goals, who we’re trying to reach, and what content marketing pieces we already have to work with. Now, let’s get to work. 6. What Is Your Editorial Calendar? You know your audience. It’s time to nail down what you’re going to offer them. Editorial calendars are the roadmap for your content creation. At the most basic level, they should establish: Topic & title Type of content: Ebook, infographic, podcast, webinar, video, blog post(s), something completely out of the box… Summary of piece: What…

10 Content Marketing Questions To Answer in 2016 (part 1)

10 Content Marketing Questions To Answer in 2016 (part 1)

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There was a plan. A plan to write something, and then one thing led to another and I’m hitting publish on my 2016 preview piece after Valentine’s Day. No, it’s not ideal. But, I bet I’m not the only one who’s made plans only to have them not pan out immediately. Things happen! Priorities shift. There are simply too many cool digital marketing tactics to explore all at once. Photo of the Day! Someone was happy to sniff out the #GoPro! Rescued elephants in Thailand come up close to say…

Digital Marketing Tips for 2016

Digital Marketing Tips for 2016

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Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines. If you’re in PR, how much do you think about development? If you’re in SEO, how often do you get involved with video creation? If you write the content, do you get to…

How Choosing a Digital Marketing Agency is Like Getting Married

How Choosing a Digital Marketing Agency is Like Getting Married

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Arguably the most difficult and important relationship a person can ever enter into is the institution of matrimony. Marriage is hard. Marriages fail. But the ones that last are the ones where both parties are committed to it and work at it. Where everyone chooses every day to stay the course, to grow, to learn and be better together than they would be alone. …that sounds a lot like the relationship between a digital marketing agency and its client. But, you knew that was coming. So let’s break down exactly…

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