The long-awaited launch of


After months of planning, meetings, more planning, design, development, testing and celebrating minor victories along the way … it’s now time to sit back and enjoy a cold beer.

Why? Glad you asked.

Overit Media has helped DeCrescente Distributing, the leading beer supplier in upstate New York, to turn into what they say is “the ultimate mobile phone and Internet search engine, designed to meet the newest needs of today’s beer consumer.”

We’ve been working closely with DeCrescente to deploy a couple of new websites and a mobile solution for beer drinkers all around.

First, we’re proud to announce the launch of

The site touts itself as the Region’s most complete website dedicated to beer.  Yes, beer.  It will change the way you find favorite beers locally, share with your friends, find the very best area events and get free swag. is your ultimate mobile phone and Internet search engine for everything you want to know about beer.

Depending on if you’re using the site from your laptop or from a mobile device, you’ll enjoy some of these quite awesome features that beer aficionados will drool over.

From the site:

1. Things to Do in the Capital Region
Comprehensive listings for popular events in and around the Capital Region.

2. Special Events, Concerts, Live Entertainment, Promotions in Bars and Clubs, Beer Dinners, New  Product releases and much more.
You can search by Day, Month or Category.

3. Beer Education and Training
Learn about different beer styles!

4. Find articles and information to expand your beer knowledge!

5. Find and Buy your Favorite Beer
This GPS-enabled program will let you know where to go to find your favorite beer right from where you’re standing!

6. Feeling Lucky?
Play the most interesting and fun contests in the region on Win great prizes!

7. Share your Night Out!
When the DeCrescente street crew is photographing an event at your favorite place, you can share with all your friends by adding photos directly to your Facebook account with a click of the button. You can email them and print them too!

Be sure to check the site out from your laptop and when you’re on the go, check it out on your mobile device for GPS-enabled features!

Work powered by Overit:
logo, motion graphics, video, planning, design, development, mobile, marketing