Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
SEO & PPC Services
Siskel & Ebert
Batman & Robin
Statler & Waldorf
They're famous duos. You wouldn't recognize one without the other. In the Web marketing world, we have a duo of our very own - Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO is the art of matching query intent with site relevance to improve your website and increase the targeted traffic you receive from search engines. Of course, you're not just improving for the benefit of the algorithms. You're improving to create a better experience for users and your targeted audience (they hold the credit cards, after all). At Overit, our SEO services are designed to help companies create great websites that set customers up to convert.
SEO covers many different aspects related to the health of your website. From your website code to its site architecture, site content and your link structure to examining your overall value proposition, our SEO services are designed to improve your site from the inside out. Our goal is to make sure your website is in proper working order and that you are not presenting roadblocks to users or the search spiders.
PPC is the Bert to SEO's Ernie. PPC services can stand by themselves, but often go hand-in-hand with search engine optimization as part of a complete marketing campaign. PPC refers to paid online advertising. Most commonly, these are the ads that appear on the top and right positions on a search engine results page, but these paid advertisements have grown to include display and video ad options, as well.
Where SEO drives free traffic to your website, it can take time for pages and links to mature. By investing in PPC, you are able to drive qualified traffic to your website right now while your SEO campaign takes effect.
Overit offers Search Engine Optimization (SEO) and Pay Per Click (PPC) online marketing services in the following areas:
- SEO Audits
- SEO Consulting
- SEO Strategy
- Link Building Strategies
- PPC Campaign Management
- Display Advertising
- Video Advertising