You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this. That’s why 68% of associations say engaging members is one of their top priorities. One way many associations look to do this is via email marketing. Our question is, how’s it working? For those looking to…

Last summer, Overit founder and principal Dan Dinsmore asked me into his office looking to talk. Freshly back from a generous maternity leave, I knew the context – we needed to catch up on The State Of Things. During this meeting, Dan updated me on what I had missed over the last four months, including company successes, struggles we had overcome, the status of key accounts, new opportunities, and, planned organizational changes to move the agency forward. Most notably, I learned of his plans to bring on a Chief Operating…

There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar with the commercials by now. You watched the spot Airbnb bought on Thursday (!) and just “threw together.” The one that showed people from different backgrounds (all Airbnb employees, BTW), of different shades, spreading a…

The calendar tells me that it’s been almost three months since I joined Team Overit as Chief Operating Officer. After a career spent helping businesses create smarter, faster, leaner systems, the transition to Overit has been a natural one. Overit and I share many of the same passions, interests and beliefs about what not only what makes a leading creative agency, but how to evolve the mid-size agency model to provide greater value to our clients and employees. As we head into 2017, our team has spent a lot of…

You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start. Hey, we’re not here to point fingers. (That’s what your boss is for.) We want to help. We’d like to see you create that marketing plan by months…

The day in December when we release the official Overit holiday card is one of my most favorite days of the year. It’s a time when our misfits get to wish yours a very happy and healthy holiday season. When creativity and passion win out over billable hours and when everything comes up magic. This year, our holiday card is a play on the conversation we imagine many of our agency brothers and sisters have during this time of year (it’s not just us, right?); we hope you can relate and…

Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different, and they deserve the same respect. Sure, an automated SEO audit or website grader may not cost anyone a limb (well, depending on your boss’ temper…

The holiday season is upon us! Along with good tidings and delicious food, this time of year fills our social and professional calendars very quickly. At Overit, we have a handful of events taking place throughout December that we’re excited to share with you. They range from all-day-long to a few hours, so we hope you can fit one (or all!) events into your schedule. TEDxAlbany Thursday, December 1 – all day! TEDxAlbany is an independently organized event inspired by the renowned TED Talks. The day-long event, sponsored annually by…

Today, Donald Trumppet has become president of Overit. It is a tremendously huge day for them. Watch this great video of Trumppet saying important things about being an Internet marketing expert, the rumor that SEO is going away,and the deals he’s making with those in the music industry. “It is a tremendously huge day for them. I discovered Overit and realized what losers they were without me. I am the best marketer and now that I own the company I will do really great things,” said Donald Trumppet when no…

Last session of the day, last session of Pubcon Las Vegas 2016. The crowd is clapping for everyone involved. It’s been a great conference this year (and we also heard some major Google news this morning, which was pretty cool). We’re here to hear from Jim Louderback, currently working with Wochit (he also does a bunch of other awesome things). Jim has never been to Pubcon before! He can’t believe it (we can’t either). He’s excited to be the closing act, like the Rolling Stones usually is. Jim wants to…