Motion

The entertainment industry is no stranger to uphill battles. Whether they come in the form of complaints from the House Un-American Activities Committee (HUAC), the Motion Picture Association of America (MPAA), the Recording Industry Association of America (RIAA) or certain religious groups, it’s everyone’s favorite and most common foe. When a school shooting devastates a Midwestern town, why wouldn’t you blame what the children were watching? Or what they were listening to? But that needs to change. And it needs to change quickly as it’s us, the fans of creativity, who are losing out by having others judge what is appropriate and not appropriate for...
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You use video to tell a good story. Whether conveying an idea, an opinion or a providing a literal narrative of an event, person, place or thing, we’re all trying to evoke emotion. What tactics allow us to drive that emotion in video? Deliberate use of color and sound. You see it every day in TV commercials and movies. What makes that burger on TV look so awesome you can almost taste it? What makes me want to test drive that new two-door sedan? Why does that next summer blockbuster feel so epic? It’s color and sound. Defining the Mood With Color & Sound If...
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Did you ever see the first television commercial? It aired in July 1941, when Bulova Watch Company spent a wallet-busting $9.00 for 10 seconds of airtime during a Brooklyn Dodgers – Philadelphia Phillies game. More than 70 years later, marketing with video has come a long way; it’s moved beyond television screens to your desktops, smartphones, tablets and more. Brands are using video for website content, online advertisements, YouTube and Vimeo-hosted segments for information-rich how-tos and for sharing corporate news, and a number of other reasons. Companies have figured out that video is an extremely effective tool for creating a recognizable brand identity that people...
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Animation is a powerful tool and motivator, whether it’s being leveraged to sell more cereal, raking in cash at the box office and winning Academy Awards, or informing millions of people of a global crisis that’s going unnoticed. Most people see animation as this thing that lives on TV, the movies or YouTube. But why can’t it live on your website? Why can’t you be utilizing and leveraging this powerful medium for your business? You can.
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If you haven’t heard, brand mascots are making a comeback. From the Geico Gecko to Twitter’s little blue bird, mascots humanize your brand while bringing it to life. In some ways brand characters also give you the opportunity to engage with consumers, while ever-so-slightly keeping your distance. The social media explosion has made consumers increasingly vocal about wanting to know not only what your business does, but why you do it, how you do it, and the things that keep you up at night. Not all brands are comfortable with this type of consumer voyeurism. Mascots personify your brand without stringing up your CEO in his underwear for all to see.
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