Motion

27 Articles posted in Motion.
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What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

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Let’s talk about your sonic brand. I get a lot of “huh?” and blank stares when I introduce sonic branding into a conversation. It’s a term many are unfamiliar with, but it’s also one that after five minutes and a few examples everyone gets. The concept behind sonic branding is super simple. Whether you realize it or not, you’ve been exposed to sonic branding since the day you started watching television. Or listening to the radio. Maybe even before then. We all have. What is sonic branding and how does…

Overit Holiday Card 2015: The Vision and the Adventure

Overit Holiday Card 2015: The Vision and the Adventure

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Everyone has traditions that help them get into the holiday spirit. For some it’s shopping, music or putting up the holiday lights. We have some pretty spectacular decorations at Overit and our recent trivia gift exchange was full of hilarity, but nothing gets us feeling the spirit like the annual Overit holiday card. A tradition that began in 2009 with the ultimate homage to family photos and ugly sweaters, it was so much fun that we’ve continued the custom ever since. With every installment it seems we try to outdo…

YouTube Turns 10: Our Thanks & Favorites

YouTube Turns 10: Our Thanks & Favorites

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Hard to believe it’s been 10 years since YouTube was founded! But that’s the reality – on February 14, 2005, three guys wanting a place for people to share videos online founded YouTube. After an amazing period of rapid growth, it was only a year and half later that Google acquired the brand from its founders for more than 1.65B in Google stock. And 10 years later, it hasn’t slowed down. More than 300 hours of video are uploaded to YouTube every minute.  One of the first videos I remember…

2014 In Motion: Overit’s Videos & Animations

2014 In Motion: Overit’s Videos & Animations

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There’s been plenty of buzz in 2014 about how important video is to brand’s marketing efforts today. As you probably know by now, we’re big fans of video at Overit, and enjoy the opportunity to include video of all styles within our integrated digital marketing campaigns. This year was no exception. Here are a few of the Overit motion team‘s favorite projects from 2014. Video Asks You to Be a Part of the Revolution Overit recently worked with Qvidian to launch the Revolutionize Selling campaign. The focal point of the…

2D and 3D Animation: Know the Differences

2D and 3D Animation: Know the Differences

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If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…

Scriptwriting: Online vs. On TV

Scriptwriting: Online vs. On TV

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When you work with an incredibly creative team, writing a script can be a lot of fun (especially when you get to write a cartoon for kids). But as creative as you want to be, you have to approach each script with a strategy, as well. Your script can have jokes or tug at the heart strings – but what does it cause people to do? After they watch it, what action is taken? We’ve been writing television and radio commercial scripts for decades, from the live takes best parodied…

How to Create a Really Good Marketing Video

How to Create a Really Good Marketing Video

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More businesses are moving their marketing budgets over to online video. And why wouldn’t they? Videos deliver a 74 percent increase in your visitors’ understanding of your product or service (compared to pictures) and increase the likelihood of purchase by a serious 64 percent [source]. The only thing hotter than content marketing right now is video content marketing. Most of us already know the power of a great marketing video. They can be used to sell products, to simplify messaging, to show your WOW moments, to highlight a kickass company…

A ‘Look Back’ Shows a Look Toward Online Video

A ‘Look Back’ Shows a Look Toward Online Video

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What content type most engages users? How do I get users to share my content? What does my audience want to see? What should we post more of to help customers connect to the brand? Video. Probably. Online video just connects. It’s personal. It’s intimate. It offers social voice. And when you personalize the experience to the end user, be it with via images they recognize or through common experience, video sticks with them. There ain’t no brand storytelling like visual brand storytelling and video is all about it. Yesterday,…

Bringing Brand (Characters) to Life

Bringing Brand (Characters) to Life

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“Tell your story.” That’s what the experts say. It’s what we keep hearing over and over in our industry. We’re hit over the head with how important it is to tell the story of our business and to show customers who we are. We’re told to talk about our imperfections, our executives, our favorite products and the things we care about. It’s not bad advice, but it’s simplifying things just a bit. Brand storytelling is much deeper than sharing how your company was founded or reciting your goals, your mission…

Kids Don’t Find Merida “Sexy”. You Do.

Kids Don’t Find Merida “Sexy”. You Do.

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The entertainment industry is no stranger to uphill battles. Whether they come in the form of complaints from the House Un-American Activities Committee (HUAC), the Motion Picture Association of America (MPAA), the Recording Industry Association of America (RIAA) or certain religious groups, it’s everyone’s favorite and most common foe. When a school shooting devastates a Midwestern town, why wouldn’t you blame what the children were watching? Or what they were listening to? But that needs to change. And it needs to change quickly as it’s us, the fans of creativity,…

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